Focus on the word ‘active’. Simply put, Active Noise Cancellation (ANC) is a unique (and, frankly, life-saving) technology that ‘actively’ cancels ambient noise around you. You see, regular noise cancellation is simply about blocking the ambient noise with the help of padding or layers. This means that there is a possibility that loud sounds and noises will still creep in and turn your day miserable. Enter Active Noise Cancellation. Developed as a technology in the 1950s for aviation pilots, ANC picks up ambient sound – one with the steadiest frequency – with the help of microphones and then negates it. This done with the help of a powerful chipset that inverts the soundwaves by generating a reverse frequency sound and playing it over the speakers. When this inverted sound combines with the ambient sound, they both effectively cancel each other out. The result is a phenomenal, crystal clear, even markedly improved listening experience. How cool is that? Well, that sounds important The fact that ANC technology was invented to enable aircraft pilots to work better amidst the harsh sounds of engines and what not points towards how important it is. In today’s context, active noise cancellation on your headphones helps provide adequate sound immersion, especially in high pressure situations like virtual meetings, live gaming, or even emergency response services. There’s a reason why Active Noise Cancellation is a regular feature on high-end headphones, and is often a great indicator of the quality of the headphones. Thankfully, over the years, this beautiful tech has become relatively less expensive and more common, so don’t Nirvana 751 ANC that let you enjoy long hours of serenity with the Active Noise Cancellation mode switched on! On that note, remember, active noise cancellation isn’t the same as sound-proofing. Don’t expect it to pick up and cancel out irregular sounds like chatting or the occasional loud thud. It works best when the sound disturbance is steady – like a drone, or a hum, or something constant and regular. Having said that, ANC combined with sound-proof padding and good quality muffs can definitely block as well as actively cancel almost all of the ambient noise with great ease. Sweet! Well, Active Noise Cancellation does sound great (quite literally!). Thank heavens for whoever came up with it, otherwise every day would seem (and sound) like a Monday without them.
Not only the wearables market but Imagine Marketing India also leads the TWS category with 40%+ market share. For TWS, the company was ranked keeping the affordability, availability, seamless & advanced functionalities such as ANC, and introducing low-latency for gamers in its innovatively designed products. Whereas for the wearables sector, this globally 5th ranked company has introduced Bluetooth calling, AMOLED Display & bigger screen sizes. The wearable category has also proven to be the fastest-growing category for Imagine Marketing India, showing strong momentum with >145% growth over the last year. The brand is now able to introduce items more quickly and at affordable prices as "Make in India" scales up. According to the brand's plan, they aim to produce 6 million units in H1FY23 under the Make in India policy. The company's strong omnichannel presence, whether online or offline has turned out to be a big success.
The iconic Coco Chanel said it best – “Every day is a fashion show, and the world is your runway”. Her words ring true, especially today, when technology has embedded itself into virtually every part of our day-to-day and can even govern our sense of fashion. That said, it’s a two-way street and works just as well in reverse. When it comes to fashion, accessories, even the technologically forward ones, have taken the world by storm. The most recent, although not new to the scene, is the ever-so-trendy smartwatch. Today, almost everyone wears one, but the question is, can it really help complete your daily style quotient as well? Let’s put it this way if you have a Smartwatch, it definitely can! Aside from the extremely versatile hardware, smartwatches feature a wide range of watchfaces, pre-loaded and customisable, that allows you to seamlessly change the way your watch looks depending on your outfit du jour. Here are some of the primary features to get started: Download thousands of themes as a watchface to match your personal taste Create your own watchface, complete with designing, colouring and embellishing Choose from a wide palette of colours Interchangeable watch straps to match different outfits Choice of widgets like time, step count, heart rate monitor, blood pressure levels, stress level analysis and more Track your workouts with a multitude of Sports modes In fact, with the customisable watch face, you can match the watch to your outfit, setting and mood.