Not only the wearables market but Imagine Marketing India also leads the TWS category with 40%+ market share.
For TWS, the company was ranked keeping the affordability, availability, seamless & advanced functionalities such as ANC, and introducing low-latency for gamers in its innovatively designed products. Whereas for the wearables sector, this globally 5th ranked company has introduced Bluetooth calling, AMOLED Display & bigger screen sizes.
The wearable category has also proven to be the fastest-growing category for Imagine Marketing India, showing strong momentum with >145% growth over the last year. The brand is now able to introduce items more quickly and at affordable prices as "Make in India" scales up. According to the brand's plan, they aim to produce 6 million units in H1FY23 under the Make in India policy.
The company's strong omnichannel presence, whether online or offline has turned out to be a big success.